our thoughts
A collection of insights and musings, along with tech talk and company events
Human-centred design is about creating a product that solves an immediate need for the user while also creating a positive experience that feels custom made for them. We used Human-Centred design to create a beautiful platform to transform two businesses in the towing industry.
Suggestions for how AGMs can be improved by going virtual.
The specialist sprinters in the Tour de France will hit speeds of up to 65km/h in the final hundred meters to the finish. It’s an exhilarating experience watching them shoot around the corner and onto the home stretch, lifting themselves off the seat, elbowing their way to the front and hurtling towards the line. How your business can learn from finding its advantage.
You can buy a replica Ferrari that looks exactly like a Ferrari. The colour, the body shape, the interior, it all looks the same. So much so, if you walked past it parked on the side of the road, you wouldn’t know the difference. Until someone turns it on.
An artist begins with a blank canvas, a musician with an acoustic guitar slung in hand and a writer with an empty notebook. They all have a basic idea, an inspiration they want to convey in their chosen medium. So they begin to sketch it out, strum through the chords, write down a simple plot structure until a basic outline is completed; the songwriter's demo, the artist’s finalised outline and the writer’s treatment.
Business-Centred Delivery ensures that when you approach a development company for digital work, the final digital product delivered aligns closely with the goals of the business, creates a measurable improvement, and provides a genuine return on investment.
Why is human-centred design so important in this day and age?
During the 2016 Olympic men’s 200m butterfly final, a great rivalry was talked up between Michael Phelps and Chad Le Clos. Le Clos had shocked the swimming community four years ago by beating Phelps in the same race at the London Olympics and now at Rio the world waited in anticipation to see if he could do it again.
There’s a particular scene in the great Monty Python film ‘The Life of Brian’ where the PFJ (Peoples Front of Judea) get told of Brian’s imminent crucifixion and spend the next hour deliberating on what to do without ever actually getting much done. In the end, the best Brian is offered is a barbershop rendition of “For He’s a Jolly Good Fellow” and a small round of applause for his service to the PFJ as he faces his demise in the middle of the desert.
As a kid, my favourite possession was an old VHS copy of Star Wars that I’d play back-to-back every Saturday for as long as I could get away with. Truth be told, it was the only video I owned at the time. But when DVD arrived with its higher quality, better usability, and easier distribution, video rental stores multiplied, and my once restricted choice of Star Wars turned into a world of choices (unless they were already rented out).
Keeping your sales pipeline full and your sales team engaged can be challenge for many businesses. Luckily there are some excellent free digital tools out there that can achieve some 'quick wins' for your business, with very little upfront investment in time and training. Here's 5 you can be up and running with in a matter of minutes, all free, in the cloud, and easy to use.
Developing Apps for smartphones and tablets can be an incredibly confusing process and a huge resource sink of both time and money. We discuss the pros and cons of your options.
Ideas are cheap. As a business owner, your ideas cost you nothing but the time you spend thinking about them on your commute to work. While they are still in your head, these business ideas seem easy to create and all appear equally valuable because they have all cost you the same - nothing.
The most common question we get asked in our industry is "how much will my project cost?"
A software development project should not be viewed as cost to your business, but as an investment into its success - a way to assist your business to perform better by adopting technology as an enabler.