ABC Business
Connecting people to fulfil their dreams of independence
Working with Transformative has been a great experience. They not only spent the time to understand our business drivers they offered strategic advice and helped articulate a customer experience that was beyond our expectation. A smart team delivering exceptional results. Highly recommended.
Colin - ABC Business
To maintain ABC’s position as industry leaders and disrupt the competition a new site was built on trusted open source technology, with a focus on selling the dream of wealth and independence and less on the businesses themselves. The site is a source of knowledge, inspiration, and fulfillment.
Open Source Platform
With a focus on ease of management and future-proofing the site is built on an open source, widely used platform, Drupal. It allows access to community contributions as well as enabling additional functionality to be added with a reduced investment.
- Reduced future development costs thanks to community contributed code.
- Increase in site longevity as the code is solid and the upgrade path is easily managed.
- Stronger security thanks to a watchful community and wide distribution.
- Ability to easily expand the site in the future.
Selling the dream
Focusing the site on the feeling of running your own business or living comfortably from the wealth of a business sale via a successfully managed exit plan, encourages customers and clients to view the process as less of a transaction and more of a collaboration leading to the real life-changing benefits.
- Benefit lead copy to get people in the right frame of mind promoting easier conversions - ie “Make decisions that matter, be your own boss, profit from your success” and not “own a business”.
- Listings that feel more like a magazine article and less like a trademe page. Bold imagery, text that outlines benefits instead of features, with links back to other listings in the industry.
Services provided
- Business Goals
- Minimum Viable Product
- Responsive Design
- Drupal Development
- Source Control
- Continuous Intergration
- Live monitoring of critical functionality
Tools used
- Drupal
- Feeds Module
- Bootstrap
